MemoryBanc: Your Workbook for Organizing Life Wins Today’s Caregiver Magazine’s  2016  Caregiver Friendly® Award

(Arlington, VA– November 11, 2016) Today’s Caregiver, the first national magazine for all family and professional caregivers, and announce the 2016 Caregiver Friendly® Award recipients. The Caregiver Friendly® Awards are designed to celebrate products, services, books and media created with the needs of caregivers in mind.

MBWorkbookwLogo (00000002)During her journey as a caregiver, Kay H. Bransford, had created an organizational system to help her manage all of the information she needed to be an effective financial and healthcare advocate for her parents. Friends and colleagues began to ask her for a copy to use for their loved ones which lead her to refine the product and enter a business plan competition. After being recognized as an “Older-Adult Focused Innovation” by AARP Foundation, the company Bransford launched, MemoryBanc, went on to turn the system into a workbook that could be easily distributed and used by the millions of caregivers around the globe. That workbook, MemoryBanc: Your Workbook for Organizing Life hit the Amazon best-seller status before it was even ready to ship.

“The average caregiver is responsible for over $40,000 in health related expenditures each year, in either personal or directed funds” Says Gary Barg, Today’s Caregiver magazine’s Editor-in-Chief, “This award is designed to help family caregivers recognize and reward those organizations who will care for them in as committed a manner as they care for their loved ones.”

About MemoryBanc: Your Workbook for Organizing Life
Designed to walk readers through the process of collecting, organizing, and managing their documents, accounts, and assets, the workbook is used by a wide variety of individuals and families to manage the information they keep in the head, under a keyboard, on their phones, or stuffed away in a file cabinet. MemoryBanc, Your Workbook for Organizing Life provides a roadmap to the key information we need to manage our lives, and can be used as a guide to help a loved one step in and help us, should assistance ever be needed. The book can be found at both brick-and-mortar and online bookstores, as well as Amazon and

About The Caregiver Friendly Awards
Caregiver Friendly® Awards are presented by Today’s Caregiver magazine to celebrate outstanding books, media, products and services designed with the best interest of the family caregiver in mind. Today’s Caregiver magazine, launched in 1995, is published by Caregiver Media Group, which also produces the Fearless Caregiver Conferences, and The Fearless Caregiver book which teaches caregivers how to become their loved one’s fearless advocates within the healthcare system.

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